O2 : From powerpoint to KAPOWerpoint

30 second snapshot from 15 minute film

We were recently asked by Arris to help create an interesting film for their client Telefónica and the O2 bid management team.

They required a presentation to present a summary of what the bid team had delivered in 2015. This had been done historically using powerpoint. However in this instance they were looking to do a video presentation with their team which each member had shot themselves using their phones. This would run alongside the powerpoint slideshow information they had.

It was our job to come up with the best way to display these self made films and the powerpoint slideshow information in one interesting and enjoyable film. The turnaround was very tight and had to be delivered within 3 days. There was a lot of content and we had to get it into a concise 15 minutes.

We wanted everything to feel like it was part of the same film and not a bunch of supplied footage patched together, so the idea to display the films on the iPhones seemed the most natural option. It was known early this would be a motion graphics project and understanding this and the end delivery time meant the choices made could not be too render heavy. Rendering any motion graphics project takes time and this would eat into the 3 days we had. We used Premiere to edit the self made films initially and give us the guide for film length and After Effects for all the motion graphics. Element 3d for After effects was used for all the 3d models of the iPhones.

The end product had to be delivered quickly and therefore all the elements were rendered out separately with transparency and re-edited back together in Premiere. The background bubbles proved to be the most issue when rendering, so the choice was made to render out the transition scenes separately and have it loop elsewhere.

 

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