We worked closely with the client to find the key elements required for their film, finding out what makes the hotel unique and then created a story that would deliver these things.
The hotel is one of the best small luxury hotels in the country so it wouldn’t be too hard to show the quality of the surroundings. We wanted to tell a story that really sold the experience, created desire and left the audience with the one thought … ‘that’s what i want to do’.
We took our target demographic as our main characters and simply followed their experience from waking up until the evening. Other characters were used as devices to cutaway to other possible experiences at the hotel and attract other key demographics.