Saint John Rigby College approached Double8 to put together a film that could be used by their student liaison team for presentations to prospective college students. The idea was simply to portray snapshots of SJR college life, so the brief was open to our own creative interpretation.
Starting with a script treatment we wrote a piece that would identify with the students concerns, the important aspects of their journey and offer them a solution that starts with them taking the first step towards their future.
We built on the scripts reference to the student’s path by introducing a visual device that would take us through the story and locations of the college we wanted to show off. Using a paint stroke emphasised the colourful and creative nature of the college while reinforcing the new marketing that was being put in place.