What was required

Optimum Medical were looking for a series of ‘how-to’ films to show customers how products from their urology range are used.

What we did

Working closely with the client we conceived a way to display the range in an upbeat and interesting form while giving a practical p.o.v. to demonstrate the products.


Producer / Director : Wayland Donlan
Cinematography : Adrian Ray
Technical assistant : Mezz Davies
Concept and creative : Wayland Donlan
Female model : Julie Lowery
Male model : Gary Proctor

9 ‘How-to’ films over 3 days

Filming 9 films in just 3 days was only achieved once we thoroughly understood the products and produced a comprehensive shooting list. We produced a style guide to work to, so we knew how text would be placed in post and so the client could visualise the final product.

Film Series

UGO Fix Catheter Strap
UGO Fix Gentle
UGO Fix Sleeve
UGO Catheter Valve
UGO Bag Belt
UGO Stand with dignity
UGO 2L Drainage Bag
UGO Leg Bags
MultiFix Gentle

Instagram : Behind the scenes

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Today's studio setup, nice to be indoors for a change.

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