AB Agri wanted a film that would celebrate the history of the company as it had turned 30 years old.
We created an 18 minute documentary using research materials, interviews and motion graphics. Alongside this we produced a short film celebrating the ‘People of AB Agri’.
Story and research : Rachel Larder & Wayland Shay Donlan
Script : Rachel Larder & Matt Haigh & Wayland Shay Donlan
Filming : Adrian Ray & Mezz Davies
Editing : Mezz Davies & Wayland Shay Donlan
Producer : Wayland Shay Donlan
Motion Graphics : Wayland Shay Donlan
Creative : 10 Associates & Double8 Moving Pictures
Project Management : 10 Associates & Double8 Moving Pictures
Initial production meetings for the project started back in February when we sat down with 10 Associates and AB Agri to discuss how to approach the films execution and what the content should be.
AB Agri were holding a conference in April and wanted the film to celebrate the history of the company at the event. Starting with a large outlay of information from AB Agri’s Communications Manager we were able to formulate certain requirements based on content and overall budget.
The filming took place over 5 days and saw us interviewing 18 key personnel who would expand on the information we wanted to show. This took us to a number of locations from Leeds to Marlborough .We also found ourselves on farms and in a feed mill getting additional footage to help the story.
At the end of each interview we asked our interviewee a series of questions against green screen so we could use this as part of another film; ‘People of AB Agri’. This was used to end the evening on a very positive and uplifting note.
We worked closely with 10 Associates and AB Agri to create a film that was informative, interesting, honest and on brand. The tight turnaround from filming to delivery meant that the film wouldn’t come together until the very end – only days before the event!
To tie it all together required multiple motion graphics, clever editing, additional script writing and a clear understanding of the whole story. It was an incredible push by all involved to get a complete film. The result was fantastic and the response was overwhelming.
This film was created alongside the main documentary to celebrate the talents and visions of the people who make up the company.
These conference idents played throughout the evening and were created using stock video with motion graphics on top.