As part of AstraZeneca’s ‘Global Finance Services’ a set of standard operating procedures (SOP’s) exist to ensure the best safety and practices for staff and services for their customers. To give an overview and demonstrate the benefits of SOPs to the staff of GFS at AstraZeneca an animated short was required.
We delivered a quirky character driven story that would highlight how SOP’s would work within a kitchen environment. Because standard operating procedures can be put together a little like recipes this worked as a great analogy and backdrop for some fun visual references.
Creative and concept : Wayland Donlan
Illustration and animation : Wayland Donlan
Sound design : Adam Nabarro-Steel
Voiceover artist : Emma Nabarro-Steel
The style and character designs went through a few iterations before the final ideas were approved. We kept to a strict colour palette to work within the AstraZeneca branding guidelines.
All the character designs, props and backgrounds were painted in ProCreate on an iPad Pro before moving these in to After Effects for animating.