Continuum Attractions required 30 second TV commercial for The Emmerdale Studio Experience that would air over 3 months. It was important for the TVC to resonate with fans new and old.
We created a concept and project plan that would fit the client’s consumer target, schedule and budgeting needs. We developed scripts, treatments and storyboards and brought together the necessary talent to realise the vision.
Script and concept : Wayland Donlan
Director / Producer : Wayland Donlan
Production assistant : Jenni Shepherd
Production manager / Director of photography : Adrian Ray
Camera / Gimbal operator : Will Glover
Camera technician : Paul Waterworth
Technical assistant : Mezz Davies
Editor / Visual Effects : Wayland Donlan
Brand supervisor : Ian Naylor
Sound mix : Adam Nabarro-Steel
Colourist : Tom Aston
Voiceover artist : Verity Rushworth
Casting supplied by : Face Models
Like most projects the production is in the planning. A number of storyboards were presented before any other production could begin. However, the final concept would require each second being accounted for – something unavailable with storyboarding.
The concept for this TVC was very strict and required meticulous planning to ensure what was proposed would be achievable. To do this we went beyond conventional storyboards and created an animated pre-visualisation that showed blocking and timing of scenes. This became critical the filming and demonstration of the vision. Below we can see the process from storyboard to pre-visualisation to final production.
