Lloyds Bank recognised that the lack of digital skills in the UK was effectively a huge loss to the economy. Lloyds Bank Academy is a response to this – acting as an online learning hub; bringing digital skills to those that needed it. A promotional film was needed to launch the Academy in Manchester. Alongside this, a type of recruitment film was needed to encourage new ‘Digital Champions’ within Lloyds Bank.
Working with Brandique we storyboarded a general flow of content and touchpoints for the story we wanted to create. The production is a mixture of interviews, B-roll, stock footage and graphic titles to show the passion, affects and future goals of Lloyds Bank Academy.
Agency producer : Brandique
Script and concept : Wayland Donlan
Cinematographer : Adrian Ray
2nd Camera / Sound : Mezz Davies
Producer : Wayland Donlan
Graphics and title designs : Wayland Donlan
Editors : Wayland Donlan and Mezz Davies
Sound mix : Adam Nabarro-Steel
We travelled to the North West, London and Scotland to film Lloyds Bank ‘Digital Champions’ talking about the benefit and joys of helping others overcome their digital barriers.
The launch was documented with this film we put together for Lloyds Bank. This was also turned into shorter versions for social media – helping them get their message out even further.