Portwest’s KX3 collection needed a campaign that felt less like traditional workwear and more like modern activewear with a work-ready edge. The range was built around flexibility, comfort, durability and easy movement — clothing designed to transition from work to home, and from on-duty to off-duty, without feeling out of place.
For the shoot, we created a studio-led campaign world that pushed KX3 into a more stylised, street-inspired space. Rather than placing the clothing in a standard work environment, the visuals leaned into movement, attitude and set-built energy — giving the range a younger, more contemporary feel while still keeping the product clear.
The KX3 shoot was built around a custom modular set, using corrugated metal walls, routered MDF panels, columns and angled structures inspired by Portwest logo’s 54.5° peak. This gave the campaign its own industrial, street-led visual world rather than relying on a standard studio backdrop.
Creative: Wayland Donlan
Cinematographer : Adrian Ray
Assistant : Adam Wright
Hair & Makeup : Julia Jeckell
Stylist : Kerry Jones
Set build : Propit
Directed: Wayland Donlan
Post production: Wayland Donlan
The KX3 shoot was planned to work across both photography and motion, making the most of the custom-built studio set rather than treating stills and video as separate exercises. With multiple set-ups, live image review and video clips captured alongside the stills, Portwest came away with a consistent bank of campaign assets that all shared the same lighting, styling and visual language.
We later extended the campaign with a dedicated KX3 High Visibility shoot, rebuilding one of the original sets and matching the lighting exactly so the new HV looks sat seamlessly alongside the main KX3 campaign.
Campaign film
Campaign photography
Location & studio
Technical / industrial styling
Live image / selection workflow
High-res footage and TIFF delivery
Model direction
